The Major Difference Between Trade Shows And Trade Fairs
Trade shows and trade fairs are often used interchangeably, but they serve distinct purposes in the business world. Understanding these differences can help companies decide which event aligns best with their marketing, networking, and sales objectives. While both platforms bring businesses and buyers together, their scale, focus, and audience engagement vary significantly. In Malaysia, the events industry has rebounded strongly post-pandemic, with trade exhibitions contributing significantly to economic activity. According to the Malaysia Convention & Exhibition Bureau (MyCEB), the business events...
